Good content is the most important thing which results in a website's success. The second most important thing is a good SEO strategy in place. Most of the web designers forget this. SEO looks like this big black box which is super hard to understand and accomplish. Surprisingly it is not so and just keeping few things in mind, a web designer can easily create a SEO friendly website.
Always keep in mind that the website is created for the users and not for the search engines. But you cannot ignore search engines because they help in facilitating the targeted user's passage to your site. By keeping these below pointers in mind, an SEO friendly website can be created and some common errors can be avoided.
- Links - Back links to your website from the websites which are hugely popular increases the PageRank of your site. Although PageRank is not the only criteria for search engine success, it is definitely an important one. Also more important than the number of links is the quality of links and so always go for the relevant links.
- Keywords - Always be sure of what is your site's purpose and what are your most important keywords that you wish to target. Keeping these in the title,header,H1,H2, H3 helps in getting your site listed when the user searches for these keywords. Also keep in mind the mobile specific keywords that will be used for your site's search.
- Speed - Google is obsessed with speed. So it will be helpful if your site does not take much time to load completely. Google has recently announced that speed will be one of the factors for determining placement in a search engine.
- Avoid AJAX and Flash. Googlebot or Spider generally cannot read the content placed within a JavaScript code.
- Use Facebook OpenGraph and Twitter Cards API's to engage and share on social platforms
- Stay away from accidentally blocking your website's content by placing in in Robots.txt. Spiders will not be reading through this file.
- Use "next" and "prev" and make sure the links point to correct pages
- Optimize images and videos on your website - Keywords should be included in the alt tag and names of images.
- Attribute content to known and trusted authors thereby make use of Google's Author rank to improve search engine rankings
- Use Google analytics to track what users are doing on your site
No one can guarantee that the site will be placed at the top in the search results of Google. But every web designer can work towards the same by following some easy to implement SEO practices.
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