Wednesday, June 12, 2013

Google goes shopping, Buys Waze for $1B

The deal with the Israeli app maker Waze has finally come through and Google, as earlier rumored, has acquired the crowd-sourcing app maker for over a billion dollar.

Waze is a mobile navigation app which uses crowd-sourcing to find places and routes. The app has a strong community of app users who have feared that the Google will interfere with the app features. But these doubts have been put to rest in the official press release wherein Google has stated that the product development of Waze will remain in Israel and work as a separate unit.

Google Maps will use some of the Waze features to improve the traffic related info for the users and Waze will use Google's search capabilities. Waze has been of much interest to Facebook and Apple in the past and Facebook had actively shown interest in buying the mobile startup.

One thing is for sure with Google's acquisition of Waze - This will be the fastest way to make Google's mapping product, Google maps, slick and competitive.


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