Monday, June 10, 2013

Reinventing Job Search

Job search is a tricky subject.The paradigm of searching for job has shifted from ruffling through the pages of employment newspaper to websites like Naukri, Monster, Shine and Times Jobs. Applicants have started maintaining their professional profiles on these websites in order to facilitate a search for the recruiters.

Services like Headhonchos and IIMjobs have segmented this job market and targeted the premium end of it. These services are hugely popular within the elite end of job seekers who do not wish to start their searches with generalized job portals. These sites also provide other premium features of applying on applicant's behalf and some of them also claim that the candidate does not even need to go for the first round of interview.

The job search is obviously a lucrative market with many students with professional education are entering the job market every year. Linkedin, world's largest professional network, had denied adding the job search feature to its product, before ultimately succumbing to the opportunity present in this sector. They provide a paid feature through which an applicant can become featured applicant for a job along with few mails that can be sent directly to the recruiter.

Each of these players have built onto the basic job search function and have tried to provide enhanced set of features. They have used various marketing techniques for improved targeting and segmentation. But none of them can really be called an innovator as far as this space is concerned. This was true till yesterday but not today. Enter: Rich Barton.

Rich Barton foresaw an impact internet was going to have on our lives way back in 1996 when he started Expedia, when he still was an employee at Microsoft. He sold this company for over $3.5B in 2003 and have invested in several others. The product that we are going to discuss today at Slick products is one of his  companies in job search arena called Glassdoor. The name of the website co-relates with the transparency of services provided by them.

Instead of opening just another job search site in a crowded market, Rich went on to bring innovation aat the product level. He added the extremely popular anonymous employee feedback to the job search functionality and has brought about a unique differentiation. An applicant can read through the list of multiple reviews for a company, basically having an access to the inside view of the company , and can then make up his/her mind on the job application. Another feature which provides an average salary information at various levels in the company is also pretty interesting and becoming hugely popular. The reviews on Glassdoor are unbiased and negative employee reviews are also as much part of the website as is positive employee feedback.

Glassdoor is also integrated with facebook which allows you to find which of your friends from the social network are on Glassdoor. It also tells which of your friends or friends of friends currently work at or have worked at any particular company. This also allows you to get a more personalized and trustable feedback about these organizations

Glassdoor started in the US, and now provides services in UK, Australia, Canada and in
our India as well. Many of the established job search portals have started taking notice of this latest entrant in job search market and are forced to innovate to stay with the market trend. Although Glassdoor's size and presence in India is still small, I can see it becoming a major player in the times to come and significantly impacting the job search behaviors of applicants.





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