Enterprise Social Media Management Softwares

Enterprise social media management Software (ESMMS) are product packages which help the big enterprises to manage their social media presence across channels and geographies. What this essentially means is that big enterprises can control their social media activities across different channels like Facebook, Twitter, Linkedin, Google+, Blogs, Company and Product websites and various other social networks from a single screen.
Social media is composed primarily of three types of media - Paid, Earned and Owned Media.

Most of the ESMMS vendors these days have either built or acquired the capability to cater to paid social media needs of their clients along with the features to support earned and owned media.The basic features that a client looks for in an ESMMS are

- Ability to monitor content related to brand
- Ability to publish and broadcast the message
- Ability to respond to user's message

Monitoring is made available with the help of building various listening functions in the package which captures the brand mentions across various social network pages present in different geographies.
Publishing requires the ability to post brand status updates across social networks so as to to reach maximum users. This feature allows posting of various kinds of content - text, images, video and polls.
Ability to respond requires the ability to respond to user posts as well as to user comments. This could either be used to respond to consumer's complain or to just thank a consumer for his feedback.

ESMMS also allows various workflow tools that allow delegation of tasks among team members. This feature enables a social media management team members present across different locations in the world managing multiple location wise brand pages to coordinate and streamline the brand communication.
Analytics and Reporting is a main feature provided by these packages which help the brands measure their social presence and in turn help in evaluating the business value driven through effort. This helps in establishing the social ROI by tying the social goals to the brand goals.

ESMMS are also known as Social Relationship software(SRS). Various vendors are present in the market these days and although all of them provide the same basic set of features, the ability to go deep into the advanced features set differentiates them.