Advanced feature set for Enterprise Social Media Management Softwares

I wrote about what Enterprise social media management softwares are and about the basic services they provide. In this article I will talk about the advanced features on which vendors these days are differentiating themselves.

The ESMMS market is still not fully developed and there is a lot of scope for innovation. Both big and small players are competing in this category with varying feature sets. One thing that is very clear at the stage of market right now is that there is no clear leader in this space but 3-4 very strong contenders for the same.

The clients are waking up to the fact that having a social media strategy in place is a key to realize their business goals and so have started investing seriously into the ESMMS packages.

The vendors in the markets have started building the advanced features in order to differentiate themselves from the crowd and hence arrive at a unique selling proposition.

Some of these features which these vendors are looking at are -

• Automating the responds/replies to posts and comments
• Delegation of tasks across various team members spread across different locations
• Access controls for the team members 
• Compliance with company standards and legal compliance to avoid disasters
• Synchronization with client's other marketing softwares  - Email databases, web analytics software, Sales CRMs
• Sentiment analysis based on keywords

No vendor in the market currently has a solution that serves every client's need and hence a lot of scope for innovation in this industry is still left. Apart from these advanced product features, vendors also provide a host of services to the clients which range from the set-up and on-boarding to digital media strategy consulting.