The Web analytics domain is very crowded with multiple players playing in the field. Some of these are smaller analytics companies which provides some specific capabilities, like heatmaps; whereas others are technology behemoths that have tools that cater to the all the needs from digital analytics perspective and more.
Of all the names - Adobe Analytics, IBM Coremetrics, Webtrends, AT Internet and Google Analytics are the ones that come out on top. Forrester in its wave report did an independent study of this market in May 2014 and have rated these vendors on their current offerings, strategy and market presence. You can get an access to this report here. The report has rated vendors on a total of 75 metrics.
Adobe Analytics comes out as the top performer in this category and is categorized as a leader. It leads the competition in over 60 of those 75 metrics. Also Adobe dominates the market with the largest number of web analytics clients.
Adobe analytics, earlier used to be a set of different products - Site catalyst, Discover, Genesis, Dynamic tag management, Data warehouse, Report builder and Insight. To simplify its offerings in the market, Adobe has combined all of these into a single solution called Adobe Analytics Premium and made this solution as a part of its bigger Adobe Marketing Cloud.
Adobe marketing cloud has one common user interface through which one can have an access to all of its six solutions - Anlaytics, Target, Media Optimizer, Social, Experience Manager and Campaign.
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